Google Analytics Services are very popular in this era, and they effectively help in improving the marketing of your business. Cube Digi Media is a platform that provides efficient Google Analytics services to provide insights for your online marketing efforts. If you are keen to know about the concepts related to Google Analytics, how it works, and want to have top-notch services, then you have found the right place. Read through for enlightenment.
Google Analytics service is actually a service that Google offers for web analytics. The main purpose of this service is to track as well as report your website traffic. This is associated with the Google Marketing Platform, and it helps a lot in improving your business.
So, if you are planning on improving your website traffic by analyzing it first, then this is the right tool for it. The incredible part is that it is from Google. It has huge implications because it covers marketing activities at a great level.
Read more here: https://analytics.google.com/analytics/web/
Now the first thing that we want you to understand here is that the main purpose is about tracking the activity of the user. So, there is a code that is inserted into your website code; it is basically a tracking code.
This code finds out user activity along with the user’s age, gender, and interests. This information is then transferred to Google Analytics. It effectively contributes to digital marketing and taking businesses to a whole new level. Now, this data is aggregated by four levels.
User Level
This level is related to the user and is related to the actions and activities performed by the user.
Session Level
This level is related to the session actually. By session, we mean individual visits. Like if the website had a visit, it is deemed as a session.
Pageview Level
Now, this is a bit different than the session level. Because it is related to each individual page visit on the page.
Event Level
An event-level is a next level, basically. Because it is about the button clicks, video views (if there are any), and other stuff.
Reporting section in Google Analytics is pretty rich. There is default as well as customized report options available. You can use those reports for your business improvement in a number of ways. The data is pretty beneficial in understanding the trends as well as creating new strategies.
Life cycle
The Google Analytics 4 – GA4 provides a better understanding of the customer’s full life cycle. In this, you will be able to have a complete view of how your customer interacts with the business for the customer journey. There are further points related to it as follows:
Acquisition
Acquisition tells you about the origin of your customers, including referrals, search engines, and social networks.
You can just have user acquisition for various platforms and develop strategies likewise.
You can also have traffic acquisition with the help of it your platform by going through the process.
Engagement
It describes the steps that your client goes through while considering, purchasing, using, and maintaining loyalty to your product and services.
You can also get to know about the conversions and take the necessary steps for that. Similarly, the page and screen engagements also help you know the trends.
Monetization
This point (monetization report) is related to the revenue related to purchases, ads, and subscriptions. You also get to know about the user engagement with items and adding them to the cart. You can understand consumer behavior and enhance your strategies.
Retention overview
This is about the time of retaining the data before deleting it. The maximum time of retention is 26 months. So, by default, Google signed-in data expires after 26 months.
User
There are two points related to the user here:
Demographics
First of all, GA helps you know the demographics of your user. That information is pretty useful because it helps you understand the user and develop business strategies accordingly.
Tech
You also get to know about the tech. GA helps in getting you details about the tech, and you can then act accordingly. Like you can do campaigns on iOS or Android, depending on your audience.
If you are running a business website, then Google Analytics is very important for you. Because it informs you about your visitor’s data, that data is pretty important for marketing purposes. For instance, you can understand the trends and then put relevant ads for effective marketing. But let me give you five reasons to choose Google Analytics:
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Automatic Collection
The first reason that we want to give you here is that Google Analytics collects data automatically. So, there is not much that you can do here.
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Customized Reports
You have an option of creating your own customized reports with it, despite the many report formats available.
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Integration Possible
With web analytics, there is an option of integration with other platforms as well as tools, and it is a pretty good factor.
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Attributes of Traffic
You can learn about the attributes of your traffic as well with Google Analytics. Be it their age, interests, gender, etc.; you can use that info for marketing.
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Progress Monitoring
You can also learn about the progress and make sure if you are achieving your goals or not.
Cube Digi Media’s Google Analytics and Management Services in Details
We at Cube Digi Media provide the following services to our valuable clients!
Frequently Asked Questions
Here are some frequently asked questions to answer your general queries.
Need help with Google Analytics? Contact Us Today!
Because we will not only provide you the expert consultancy for free but will also provide a wide range of excellent services to help you grow your business. We believe in better customer service, and for that, we try our best. We have the experience, expertise, commitment level, and core values to serve the best. So, take a leap of faith and join hands with us because Cube Digi Media will help you take your business to new heights.