Is Search Engine Optimization a One-Time Event

By Last Updated: September 19th, 2021

Your SEO strategy must be relevant and powerful enough to reach new clients, attract prospects, and keep them engaged. Don’t be under the delusion that SEO is a one-time thing only.

Remember that reaching an expansive audience is only feasible if you have a continuous SEO plan that is updated regularly. In this article, you will learn why a one-time SEO strategy is not worth it and how to implement an ongoing SEO.

Reasons Why You Should Have an On-Going SEO Strategy

SEO is a word that you have most likely read, heard, or discussed frequently. With information being produced at breakneck speed every day, it may not be easy to get your company recognized on the internet. We use the internet to shop for groceries, seek employment, and even find the local coffee shop.

Therefore without search engine optimization, your company will never get the internet visibility it deserves. But here’s the catch: implement Search Engine Optimization strategies with a long-term vision.

Could you not treat it as a one-time thing? Rather, accept that it is an ongoing process. Not convinced? Let me attempt to persuade you with three reasons why I believe a continual SEO strategy is a way to go.

  1. It Strengthens your Competitive Edge

The fight to stay on the first page is never-ending. Every time someone uploads content launches a business or enters the industry, your spot on the search engine is at stake.

How long has it been for you to look through the second or third page of your preferred search engine?

This is because both the quality and content present on the first page is the most high quality and relevant. Therefore, it shows exactly what you are looking for. Billions of websites compete for a spot on the top few pages of a search engine result.

When you think about your clientele, it can be safely assumed that at least a dozen firms in your local market are likely targeting the same visitors and marketing similar services within the same geographic region.

So then, what sets you apart? Branding and image are all secondary on the internet since the top search result is the option most clicked. In such a case, only an ongoing SEO strategy can distinguish you from others.

The potential of your website to rank high in search engine results is mainly determined by how you perform SEO operations. Only 0.83 percent of clicks get to websites on Google’s Page 2.

It’s a frightening notion, but if your website is not on Google’s first page, you have less than a 1% chance of obtaining an organic click when somebody makes a Google search.

You may have a flawlessly optimized website, but what happens if your rival suddenly becomes better or begins ranking for keywords that you used to rank for?

You may lose out to rivals who are now targeting fresh sets of keywords while you stay with your ineffective keyword set. Staying updated necessitates re-validating the effectiveness of your terms using the most recent keyword research.

As a result, SEO is a continuously changing and evolving phenomenon, and your SEO strategy should reflect this. This is where ongoing comes in handy. You can make adjustments to your site as needed to ensure you keep your ranking and compete fiercely.

  1. You can Keep up with the changing Algorithms

With an inflow of websites attempting to be competitive through the use of SEO methods, website owners are constantly searching for a means to get an advantage over competitors utilizing similar approaches.

As a result, search engines combat such misleading techniques by constantly altering and enhancing their search algorithms. When these adjustments arrive, they may be devastating and may have an impact on your previously established search ranking.

Because search ranking algorithms are always changing, website owners must implement a continuous SEO plan that forecasts ranking variations and leverages the changes to retain and enhance traffic on their websites. Therefore it is not completely illogical to establish that SEO is a practice that requires consistent work.

  1. Stay current with dynamic online markets

The internet marketplace is always changing. Just a few months back, plush octopus toys were all the rage, and now everyone’s forgotten about them. Every day Twitter trending topics change, and so does the conversation around them.

Technology is constantly producing new devices, products, programs, and services, all of which drive internet users to search for them using new or modified keywords. Your website’s language must stay up with market needs and mirror the terminology used by your colleagues, prospects, and consumers, but that doesn’t mean it will remain stagnant.

The keywords you selected at launch may have provided strong SEO results at the time, but they may not have the same influence anymore. Everything from the language spoken to the Market desires and requirements change throughout time.

Something that has no impact on your business now might become a massive business driver in the future. Hence we can’t always predict what will happen ahead, and this is exactly why SEO is not a one-time thing.

SEO is a Ongoing Process

How to implement an Ongoing SEO Strategy

So what does it take to have an ongoing SEO strategy? Don’t be scared because you already did most of the work in the initiation process. All it takes is a combination of solid navigation, decent content that includes your keyword phrases across the pages, and relevant sites that link back to your website, and a lot of patience. For more details, read below!

  • Evaluate your Progress

The great thing about search engine optimization is that you can pinpoint exactly what it is that you’re doing wrong. Thank God for analytics. You can easily learn exactly which part of your previous SEO work is still relevant or needs more work.

It is also possible that you find pages on your site that are no longer useful for SEO objectives and be updated thanks to the turbulent nature of internet trends and competition. It would help if you made a serious effort to keep an eye on what is going on with your website.

Monitoring your competitors’ rankings is critical since it allows you to select whether or not to boost your SEO services to surpass them. This is exactly why it is so essential to have an ongoing SEO strategy. Thus you will be in a better position to make modifications quickly to mitigate the impact of fluctuations and preserve your page ranking.

Since the Internet never ends and is always evolving, it is critical to be aware of these changes to modify your website and SEO strategies as needed. The goal of having such information is to assist you in keeping your company practices in order and preventing your rankings from plummeting.

  • Consistent Quality Content

This material can be blog entries, article pages, infographics, or anything else you believe your future consumers will find interesting. As long as the content is engaging and structured, it can help your site attract visitors and customers and aid in a higher ranking in search engine results.

Create new material that is superior to what is currently available, and ensure that it is written in clear, easy-to-understand language. You can try out having a conversational tone on the website to make it more engaging.

In your quest to find and upload quality content, don’t overlook keyword optimization. Including more images and videos will spark your readers’ interest, causing them to spend more time learning about your material.

Using basic visual cues will assist the browser in locating certain content. Although social networking has no direct influence on SEO, it may be a wonderful method to drive quality visitors to your site, which can decrease bounce rates, increase time on site, and send favorable signals to search engines.

  • Put yourself in your target audience’s shoes

Make sure you understand the type of consumer you want to attract to your company. Not knowing what your target audience wants is like throwing money out of the window. Your website and content will no longer be of relevance to them.

How can you cater to them when you can’t even reach them? To create a good SEO campaign, you must first understand who you want to target. You should be aware of their tastes and demographics. What they prefer to look for and the browsing tendencies they have.

It would help if you had a clear plan in place for your most successful keywords. It would help if you also decided whether you need to concentrate your efforts on your local market or whether you should target keywords on a nationwide scale.

This will not only keep you up to date with the changing trends in customer tastes, preferences but also how they search for specifics as well as market trends. Having this insight can help you target exactly the kind of clientele you are looking for while making it easier for them as well to find you.

Once you have a general idea and information about them, you can implement or alter your SEO strategy that keeps your services harmonized by the interests of the clients. This will make your online presence reachable and also help in generating new ideas for future products so that your offerings stand out.

  • Patience is Key

Everybody has been through that stage after implementing a new SEO strategy where they keep on checking analytics to see if it made a difference. Yes, evaluating your progress is certainly important, but hourly checkups can make you feel like nothing is working.

One thing I have learned through my experience is that you need to give it time. Yes, having to wait for your strategy to work is possibly the most painstakingly difficult part of this all. Don’t make the mistake of changing your content just because your page ranking hasn’t gone up.

If you start modifying your content in a short period, just because there is no progress will surely leave you flustered and improve nothing. SEO is a lengthy and perpetual maintenance process. To be effective with SEO, it must be done correctly and over time.

If you are unable to dedicate the necessary time require, I would recommend skipping it together. Allow for your plans to work but don’t wait too long either generally speaking, if you don’t see any progress after six months of optimization, it’s probably time to rethink and reevaluate.

SEO is a complicated procedure. The ultimate aim is to build credibility with search engines, which can only be accomplished over the years. The task is never finished, and you must be persistent and patient. Keep on reminding yourself that it will be worthwhile if done strategically and correctly.

SEO Strategy


Here are answers to some of the most frequently asked questions to help you.

  • Does SEO have to be done monthly?

SEO is an ongoing process; therefore, utilizing time and resources every month can prove to be very beneficial.

  • Is SEO a full-time job?

Yes, since it requires regular upkeep and ranges from content writing to technical work

  • How many hours does SEO take?

The time can vary between 3 to 12 hours according to the size of your website.

  • How often does SEO need to be done?

Regular maintenance is crucial for SEO; however, semiannual reevaluation will suffice.

  • What is monthly SEO?

The majority of monthly SEO services involve on-page and off-page improvements such as keyword targeting, link building, content authoring, and other services.


I hope you found this article helpful in developing your SEO strategy. Remember that it is not a one-time marketing strategy that you can implement for a short time and then abandon because a few months is often all that is required to see even the smallest impact.

Essentially, search engine optimization is a never-ending process, so don’t look for shortcuts because there are none.

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