What is Cross Linking in SEO?

By Last Updated: September 19th, 2021

Cross-linking is a technique through which two websites are linked together. The function of cross-linking in digital marketing is one of the processes via which the internet is formed, regardless of whether the sites are controlled by the same individual. This enables users to link to websites that include material that is similar to what they are currently watching, or that may be of greater interest to them in the future.

Furthermore, cross-linking also has the useful side effects of improving search engine optimization. The link popularity of a website is one of the most important characteristics that search engines use when determining the value, significance, and importance of a website on a certain topic. Visibility is calculated on the site and shown in the search engine rankings. As a result, building cross-links between websites has become a very popular method of search engine marketing.

Additionally, both reciprocal links and inbound links are significant SEO strategies, given that you make proper use of cross-linking and backlinking, which is particularly important if you are the owner of both websites. According to industry insiders, SEO is quite successful in driving website brand awareness while also helping your site to rank high among search engine crawlers and end-users. The following are some guidelines to bear in mind when creating cross-links between two websites that you own.

The Proper Method of Cross-Linking

This will result in you receiving the highly sought-after inbound links from the relevant website. However, if you do have more than one website, make certain that you are taking advantage of every opportunity.

User Experience

The user’s overall experience is crucial. You must ensure that your website is as fast as possible and that you employ tools to improve the user’s experience. Preserve the most crucial information above the fold, and solicit input from customers before making any necessary adjustments.

Anchor Text

Crosslink website is the process of connecting websites that include relevant keywords and have rich anchor text and alt text for pictures with one another. In the hyperlink, the anchor text is visible and clickable. Because of this, users will have a better experience on search engines. A lot of people utilize anchor texts as a way of keeping track of their movement if they click on a link.


All of us are aware that content is king, and that to rank well on Google, you must have the highest quality of material available. Make certain that the material on your domain is original and distinctive. When publishing duplicate material for a variety of reasons, you should mark the page as no-index. In this case, Google will not take it into account.


The website content must be distinct from the main theme and should not be confused with the main theme. Using WordPress, a theme defines the structure of the website, which consists of all of the templates and style sheets.

Maintain your natural state

Align your site’s content and links by placing them where they naturally fit. Crosslink websites should be done naturally; otherwise, search engines will punish your site if your cross-linking does not look very natural. Keep the websites distinct when you’re doing SEO (search engine optimization).

Cross LInking

Functions of Cross-Linking

Cross-linking has a variety of purposes other than simply increasing SEO strategies. The following are some of the functions:

  • Cross-linking and back linking, achieved via the use of SEO tools generate inbound and reciprocal links, which can help to increase link popularity on the internet. One of the important elements that help search engines assess how keywords are used and their relevance to a specific topic or piece of information is the algorithm that it uses.
  • It contributes to the accurate representation of the website’s search engine ranking page.
  • It allows you to take advantage of several domains that you control and increases your chances of ranking higher in search results.
  • It allows you to take advantage of several domains that you control and increases your chances of ranking higher in search results.
  • It simplifies the creation of SEO-friendly content and strategies.

Is Cross-Linking a Negative Practice?

Cross-linking websites is hardly a problem at all. As a result, it aids in the improvement of your search engine optimization ranking. To reap the full benefits of crosslinking, you must follow the instructions in the letter. The term “cross-linking” refers to a technique that, when done selectively and properly, can be considered a beneficial operation in SEO.

Users and search engines alike should pay careful consideration to the points listed below, which can be applied to both. Cross-linking is only effective when it motivates visitors to seek out further related information. Irrelevant links might lead a website to become irritated and eventually shut down. Value addition from a search engine perspective: By creating links between the site’s relevant material, this tactic is excellent for both search engine rankings and user experience.

Six Steps to Effective SEO Crosslinking

Follow the steps outlined below to begin developing a function of cross-linking in digital marketing that will assist visitors in more easily navigating your website, while also maintaining them on your website for a longer period and enhancing the way search engines scan your pages.

Step 1: Search for anything related to the internet

Creating a link between two websites via cross-linking are as simple as opening a relevant page on the linking websites and pasting the link into it. This stage is critical since topic relevance is vital in search engine optimization.

Step 2: Show the editor for this page

Selecting the most appropriate term to link across websites should be done before incorporating the cross-link into the page’s code.

Step 3: Long tail keywords should be used.

Before you place the cross-linking and backlinking on the page, you should determine the most appropriate keyword to use to link the two websites together. Anchor text for cross-links is quite important and can assist a page in ranking higher for a given keyword. As a result, you should always choose keywords or phrases for which the target page has already been optimized with on-page SEO and off-page SEO techniques.

Step 4: Insert the hyperlink to create a cross-link between the two websites.

Next, after you’ve selected a keyword and verified that it appears on the webpage, the two websites should be linked using that keyword or phrase.

Step 5: Save the page

Saving the page ensures that your modifications are saved and taken into account later. Having put in place cross-linking, Google will be able to analyze its SEO value the next time they crawl the linked-to website.

Cross Linking Steps

Keep in mind the following points when utilizing cross-linking

  • Avoid using too many cross-links on each website

As a result, it’s possible that if you own multiple websites, you will be motivated to link from one to the next as often as possible. This is among the most commonly employed black SEO strategies, and it’s by far the most commonly employed among legitimate site owners. However, this method has the potential to backfire.

This is especially true if you own both websites, as it has the potential to leave a digital SEO trace. You can safely cross-link a few times across various (and relevant) pages on each side, but don’t go overboard with the practice.

  • It is extremely unwise to construct a cross-linking ring.

Building a large number of websites and interlinking them all together is a poor SEO tactic that might result in your sites being punished by Google. In the case of cross-linking rings, the issue is that they violate Google’s webmaster standards. Furthermore, because of their digital imprint, these link rings are easier to identify.

  • Most sites should be hosted on separate IP addresses

When you have many websites hosted on the same server or using the same IP address, it is rather simple to determine that the websites are owned by a single company. Furthermore, if Google discovers that you are cross-linking websites for SEO purposes, it has the authority to deindex all of your websites.

To ensure that you may safely employ cross-linking in SEO, you should use separate web hosting accounts or virtual private server companies for each website name you wish to link to. Distributing your domains over several IPs, DNS servers, and SOA record email addresses will cause your IP, DNS, and email addresses to appear to be from multiple separate individuals.

  •  Make the interlinking appear natural

It is not recommended that you push a cross-link into a piece of content. It is natural for a good cross-link to flow with the text it is associated with. If you are unable to locate a suitable location within the content to include the cross-link using your target term, you should build a new phrase or paragraph to ensure that the link is placed in an appropriate context.


It is a strong strategy to boost the domain authority for your site as well as the page authority for specific pages that you want to rank better in the search engines by incorporating cross-linking website SEO techniques.

Google explicitly acknowledges that incoming links are a ranking factor, and cross-linking is a good strategy to ensure that your pages receive the attention they deserve from search engines. And if you do decide to experiment with cross-linking and SEO, make sure to follow all of the necessary instructions to avoid having your web domains penalized by search engines.

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